Free Essays on The Cotton Club

The Roaring Twenties were a time of excess, sexual exploration by women, and a time when jazz music started to develop. It's a decade that wealthy, white Americans are drawn back to, because it's here that they start to see themselves becoming recognizably careless and socially free. â€Å"Americans were speeding up, moving out, buying more, having fun, and dreaming bigger† (Miller). The Cotton Club was an integral part of the Twenties and personified what this period of time stood for. It became a place for gangsters to sell their bootlegged beer during prohibition, a home for jazz music, and a precursor to the Harlem Renaissance, a period of profound growth and change in black literature and music. â€Å"Harlem was not so much a place as a state of mind, the cultural metaphor for black America itself† (Rhapsodies). â€Å"As well as being a crucible for new musical styles, The Cotton Club can also be seen as a lightning rod for Harlem history† (Wolfe). Started by heavyweight boxer Jack Johnson at the corner of 42nd Street and Lenox Avenue, it was originally called Club De Lux. Failure of the club resulted in the selling of it in 1923 to gangster Owney Madden who dubbed it The Cotton Club. Madden had been searching for a Harlem location to sell his Madden’s #1 Beer. â€Å"The name was chosen in order to invoke thoughts of a stylish plantation environment† (Cotton). To further this implication, all performers were black and, for the most part, all attendees were white. During prohibition it was often to find many clubs that were established with the central purpose of providing alcohol to the public. The Cotton club became the most popular club in not only Harlem, but also all of New York. It provided the â€Å"coolest† environment, best cuisine, and many up and coming jazz musicians. â€Å"Only the wealthiest, most influential, famous and notorious people went there, or were allowed in† (Cotton). Being that the club’s main purpose... Free Essays on The Cotton Club Free Essays on The Cotton Club The Roaring Twenties were a time of excess, sexual exploration by women, and a time when jazz music started to develop. It's a decade that wealthy, white Americans are drawn back to, because it's here that they start to see themselves becoming recognizably careless and socially free. â€Å"Americans were speeding up, moving out, buying more, having fun, and dreaming bigger† (Miller). The Cotton Club was an integral part of the Twenties and personified what this period of time stood for. It became a place for gangsters to sell their bootlegged beer during prohibition, a home for jazz music, and a precursor to the Harlem Renaissance, a period of profound growth and change in black literature and music. â€Å"Harlem was not so much a place as a state of mind, the cultural metaphor for black America itself† (Rhapsodies). â€Å"As well as being a crucible for new musical styles, The Cotton Club can also be seen as a lightning rod for Harlem history† (Wolfe). Started by heavyweight boxer Jack Johnson at the corner of 42nd Street and Lenox Avenue, it was originally called Club De Lux. Failure of the club resulted in the selling of it in 1923 to gangster Owney Madden who dubbed it The Cotton Club. Madden had been searching for a Harlem location to sell his Madden’s #1 Beer. â€Å"The name was chosen in order to invoke thoughts of a stylish plantation environment† (Cotton). To further this implication, all performers were black and, for the most part, all attendees were white. During prohibition it was often to find many clubs that were established with the central purpose of providing alcohol to the public. The Cotton club became the most popular club in not only Harlem, but also all of New York. It provided the â€Å"coolest† environment, best cuisine, and many up and coming jazz musicians. â€Å"Only the wealthiest, most influential, famous and notorious people went there, or were allowed in† (Cotton). Being that the club’s main purpose...

To Conquer Fear an Essay on the Short Story First Confession Essay Example

To Conquer Fear an Essay on the Short Story First Confession Essay Example To Conquer Fear an Essay on the Short Story First Confession Paper To Conquer Fear an Essay on the Short Story First Confession Paper To Conquer Fear In the short story, â€Å"First Confession,† by Frank O’Connor, a young boy named Jackie finds himself having to conquer his fear of giving his first confession. He realizes by the end that he really had nothing to be afraid of and it was a silly fear. Jackie, scared to death of confession, tries to fake an illness to avoid it, ends up surprising the priest when he does go, and learns that ultimately, perception is scarier than reality. Although it doesn’t seem like it at first, the reader and Jackie learn that in order to conquer fear, one must face it. Jackie, a young seven year old has been told stories by a woman named Mrs. Ryan that really worry him. One story is about a man who gives a bad confession and essentially eternally burns in hell. Mrs. Ryan also tries to give Jackie and the others a sense of what hell is like: â€Å"She lit a candle, took out a new half-crown, and offered it to the first boy who would hold one finger in the flame for five minutes Then she asked were we afraid of holding one finger in a little flame for five minutes and not afraid of burning all over in roasting hot furnaces for all eternity† (O’Connor 26). When Mrs. Ryan tells stories and plays mind games like this, she’s basically scaring the children into giving a good, complete. However, with Jackie, this is too much, and he is frightened even more that he’ll mess up accidentally and go to hell. Instead of conquering his fear, he runs from it. The day confession comes around doesn’t go. He says, â€Å"I was scared to death of confession. The day the whole class went I let on to have a toothache, hoping my absence wouldn’t be noticed† (27). Mrs. Ryan has done her job well, to the point where Jackie is worried beyond belief. He decides to fake sick so as not to go, but as readers later find, this idea comes back to haunt him. If he had originally gone and faced his fear, the ordeal would already be over. Like many children, Jackie finds it easier to avoid the fears in life rather than confront them. This, however, is not a successful way to live. Since Jackie doesn’t go to confession with his classmates, he receives an order to go alone with his sister. As Jackie enters his church, it’s as if all his worst nightmares are becoming a reality and he’s leaving anything he ever loved: â€Å"The door hut behind me, the sunlight went out and gave place to deep shadow, and the wind whistled outside so that the silence within seemed to crackle like ice under my feet† (28). This imagery shows how even though Jackie is finally beginning to conquer his fear of confession, it’s like a descent into hell. As he walks into the church everything becomes gloomy, creepy, and ominous. This shows how the process of overcoming his trepidation is difficult even though in the long run it will be worthwhile. Once Jackie is in the confessional, he talks too quietly for the priest to hear and everything continues to get worse: â€Å"It was matter between God and me, and He had all the odds† (29). Jackie is facing his fears and so far he’s failing miserably. Of course, if he had not avoided confession in the first place, he would not be struggling. It’s not until the very end of the story that Jackie realizes how beneficial it is to face your fear. Once Jackie and the priest are settled, Jackie slowly begins to open up to the priest and feels more comfortable. The priest makes Jackie feel welcome: â€Å"Feeling I might as well get it over while I had him [priest] in good humour, ‘I had it all arranged to kill my grandmother†¦ I tried to kill Nora too’† (32). Readers finally understand why Jackie is so afraid of confession. Firstly, he didn’t know what would happen if he told and secondly, he was worried if he didn’t tell about his plan to kill his grandmother he’d go to hell. However, the priest only gives Jackie three Hail Mary’s, a small consequence, and it makes him feel like he did the right thing; suddenly it’s all worth it. By the time Jackie leaves he has a complete change of heart. Jackie says, â€Å"He had me there for a full 10 minutes talking†¦ I was genuinely sorry to part with him, because he was the most entertaining character I’d ever met in the religious line. Outside†¦ the sunlight was like the roaring of waves on a beach; it dazzled me† (33). Jackie realizes that there really was nothing to be worried about. The priest knows how to take care of him. When he walks outside again, the imagery changes from gloomy to overjoyed. Jackie is relieved because his burden of the idea of killing his grandma has been lifted and his fears have been subdued. Readers now see that this trepidation that was haunting Jackie has been lifted because he faced it; he didn’t hide from it. In â€Å"First Confession† by Frank O’Connor, readers are shown that facing fears can only help, not hurt. Jackie is excellent proof of this because although he was terrified at first of confession, he ends up finding it enjoyable and relieving. Readers learn that fear itself can be worse than the actual event.

International Marketing Report Assignment Example | Topics and Well Written Essays - 4500 words

International Marketing Report - Assignment Example The nation is considered to the pioneers in the modern civilisation with the capital city London being one of the largest and most important political hubs of the world. Type of Government: UK has a constitutional monarchical form of government and is part of the Commonwealth of Nations. The constitution of the nation is based on the traditions of the common law and is influenced by the early Roman and continental laws. Administrative Machinery: The administrative machinery of the nation is divided into the executive, legislative and judicial branches. The Queen holds the position of the head of the state and is closely assisted by the Prime minster. The prime Minister is also aided in the decision making process by his council of Ministers who manage specific portfolios are also elected democratically (CIA, â€Å"United Kingdom†). Education Policy: The government of United Kingdom includes education as one of its most primary areas of concern. This is important considering th e fact that approximately large percentage population of UK s in the age group of 18-22 years. In addition UK is also considered to be one of the most favoured destinations for foreign students especially from nations like China. This is important as they contribute a large amount towards the economy of the nation. The government of the nation realises that education would hold primary importance for the economic and social well being of the nation. The government has been known to pursue policies that seek to promote the spread of education among the masses. The government also provides large scale financial assistance to educational institutions for various degree and professional courses. Specifically the government is trying to encourage educational institutions to develop more flexible programs that are largely popular with the international students. The government also proposes to develop greater e-learning modules which are gaining large scale popularity among the students a cross the world. The administrative machinery of UK is divided into four zones. Out of these zones England has the highest number of educational institutions and higher universities followed by Scotland. Education in UK: Another interesting aspect in the educational sector in UK is that there is only one private University in the nation (University of Buckingham) rest other are directly or indirectly controlled by the government. The educational institutions are also divided into three layers based on the degree of prestige with regards to academics. These three layers are the raffles group comprising of the best universities and educational institutions followed by the red brick and the post 1992 universities. Funding for these state run universities are done and managed by the Federal council of the government which foots 39 percent of the total funding requirements of these universities. There is no provision for endowments are other special offers. The government also encourages corporate funding for the academic institutions through tie ups and donations by the private business organizations (Go, p.15). Figure 1: Educational Institutions in UK

Multinational Running And Study Of Spirent Communications Essay

Multinational Running And Study Of Spirent Communications - Essay Example The name Spirent was adopted by the company in the year 2000 and continued its business expansion process with the help of acquisitions and alliances by taking over firms such as Caw Networks, Scientific Software Engineering, Fanfare Software and Imperfect Networks (Morning Star, 2014). The customer offerings of the company are mainly focused on the growth of providing effective test simulations and solutions in networking and communications process (Spirent Communications Plc, 2013). However, the financial performance of Spirent in the year 2013 was not significant in comparison to their performance of preceding years.   The operating profit of Spirent went down from $118.3 million in 2012 to $50.1 million in 2013 (Spirent Communications Plc, 2013).However, based on year performance comparison; Spirent noted that the performance of 2nd half of 2013 had improved by almost 17% from that of the first half (Spirent Communications Plc, 2013). Considering the financial up-downs, strateg ic and operational planning objectives of Spirent, the report will focus on analyzing the concerned company to evaluate their competitive position. The business performance of Spirent will be observed with the help of data gathered from the financial documents of the company. Beginning with the revenue, Spirent experienced a steep fall in its net revenue in the year 2013 as it decreased by almost 13% after reflecting a steady growth curve for the preceding 4 years since 2009 (Spirent, 2014).

Stereotypes and Prejudices Essay Example for Free

Stereotypes and Prejudices Essay Everyone uses stereotypes in one way or another. (CX) People tend to judge from their first impressions, but prejudices do not get very dangerous until they lead to stereotyping and discrimination. The victims of prejudices and stereotypes may lose their own individual personalities, and they retreat into their own groups. Both Chopin, in â€Å"Dà ©sirà ©e’s Baby,† and Piercy, who writes â€Å"Barbie Doll,† bring up this problem in their writings. Chopin and Piercy write about stereotypes and prejudices because they want people to think about the devastating effects of stereotypes and prejudices. To develop their theme, they write about the victims of prejudice, how they are treated differently, and how they end up in life. (S) Appearances influence many people. One day, when Desirà ©e stands â€Å"against the stone pillar,† Armand â€Å"ride[s] by and see[s] her there,† and he soon falls in love with her (Chopin 346). (CC) Not knowing much about her characteristics, Armand falls in love with Dà ©sirà ©e, and he marries her not long after that, which can be seen by the fast transition in Chopin’s story. Similarly, the â€Å"girl child† in â€Å"Barbie Doll† is described by her classmate as having â€Å"a great big nose and fat legs† (Piercy 352). Piercy writes that although she â€Å"[is] healthy and tests intelligent,† she keeps â€Å"[going] to and fro apologizing† for her body (352). People care about how she looks more than what she has in her heart. Being victims of prejudices, the characters in Chopin’s and Piercy’s works are treated differently. The way that Dà ©sirà ©e, her baby, and the girl child have to face prejudice is not identical. While talking to her daughter, Madame Valmondà © does not stop looking at the child; in addition, she â€Å"[lifts] it and [walks] with it over the window that [is] lightest,† and she â€Å"[replaces] it beside its mother† (Chopin 346). No one uses â€Å"it† to call a baby, and Dà ©sirà ©e’s son is regarded as an animal because he is not white. From being the â€Å"proudest father in the parish†, Armand turns cruel as he discovers that his child â€Å"is not white; it means that [his wife is] not white† (Chopin 347). (CC) Chopin brings readers back to the age of slavery, which is a shame in humans’ history; the slaves cannot live as humans because they are distinct from the majority of the Whites. (S) Obviously, being different is the end of their life. (CX) On the  other hand, the girl child in â€Å"Barbie Doll† has a chance to live if she gives up her personality. The author writes that she â€Å"[is] advised to play coy, exhorted to come on hearty, exercise, diet, smile and wheedle† (Piercy 352). She is given a chance to live the life of a machine, not a human, which is programmed according to the social standards. â€Å"Her good nature [wears] out like a fan. So she [cuts] off her nose and her legs, and [offers] them up,† writes Piercy (352). The fact that she has a choice is ironic. Chopin and Piercy also come to the same ending for their characters. Dà ©sirà ©e and the girl child finish their lives in the same way. Dà ©sirà ©e does not take the â€Å"broad beaten road which [leads] to the far-off plantation of Valmondà ©,† but she walks â€Å"across a deserted field† (Chopin 348). Readers may ask themselves whether Dà ©sirà ©e does not take or is not allowed to take the broad road. She disappears among the â€Å"reeds and willows†, and she never comes back (Chopin 348). Likewise, the girl child ends up her life â€Å"in the casket displayed on the satin she [lies] with the undertaker’s cosmetics painted on, a turned-up putty nose† (Piercy 352). â€Å"Is everyone satisfied?† asks Piercy. (CP) The victims of prejudice are not happy, so they choose the death to cease their misery. It is the time that people have to be aware of stereotypes and prejudices. Both Chopin and Piercy signify that stereotypes and prejudices are destructive. â€Å"Consummation at last† is a sarcastic way of Piercy to tell the truth (352). It is the consummation of people who judge others through appearances. (CP) Prejudice is no longer accepted in modern societies; however, it still exists in the nature of humans. Stereotyping prevents people from learning the real facts about themselves, and it allows them to discriminate and commit various crimes against all kinds of people. In pursuit of a better society, everyone should patiently fight against the unfairness of stereotypes and prejudices.

A Student Looks at Two Websites on Lasik Surgery (laser surgery) :: Sell Websites Buy Web Sites

A Student Looks at Two Websites on Lasik Surgery (laser surgery) Today there are so many choices in life and a person who wears glasses or contacts might decide to eliminate the need for such medical devices. Lasik (Laser assisted in situ keratomileusis), the most commonly performed type of laser surgery, is an effective treatment that can correct many vision problems by reshaping the cornea. Life without glasses or contact lenses would be easier and more enjoyable for any human being. But can a person’s vision get worse after the procedure? To be free from doubts and questions most people can turn to the Internet to search for needed information. The Internet is growing and is one of the most effective ways for businesses to advertise their products and services to customers. Everywhere one turns it is .com, .gov, .edu, .org, there are many choices. Web sites offer information on topics but they all have limits. Most Web pages on the Lasik topic are directed to the doctor’s office and there are thousands of these advertising sites. One site offers video information from doctors and other professionals. Another home page offers information and personal questions to ask the doctors. It’s very obvious that one Web page alone does not have enough information for the researcher. Two good sites that offer wonderful information on Lasik are www.fda.gov/cdrh/lasik/, www.lasikinstitute.org/. The U.S. Food and Drug Administration through the Department of Health and Human Services has a very informative page www.fda.gov/cdrh/lasik/. Many different links on this page can give a person easy ways to access and understand unbiased information. The first impression about this Web site is the co-ordinate between the title, the links, the graphics and the colors that are used. The title is big enough to get people’s attention and direct them to what they are looking for, not like some web sites which do not have well-balanced compositions. There are no bloated graphics on this site or scaling image problems. The text is not dense but well written with readable font size. The terms used are simple and professional with a provided glossary. An obvious distinction of this site from others is it seems to be very truthful when it shows all the risks that people could face after the surgery. Examples are losing vision, developing debilitating visual symptoms, and patients being under or over treated.

Control Of Varroa Destructor On European Honeybee Environmental Sciences Essay

Integrated pest direction for the control of Varroa destructor on the European Honeybee Apis mellifera utilizing frosting sugar dusting, and does frosting saccharify significantly cut down the Numberss of the parasitic touch within the hive? For many old ages the ecto-parasitic touch Varroa destructor ( Acari: Varroidae ) was once restricted to parasitising the Eastern honey bee Apis Cerana until organizing a maladaptaion to its contempory host Apis Mellifera ( Wilde et al, 2005 ) . The Western honey bee Apis Mellifera is deficient in certain structural organic structure characteristics to enable a unafraid host-parasite relationship observed in the Eastern honey bee Apis Cerana which over an drawn-out period of clip have coevolved ( Rozenkranz et al, 2009 ) . The patterned advance of immune strains of touchs towards chemical acaracides has been a serious concern for commercial apiculture doing widespread losingss and widening its distribution within settlements, nevertheless chemical control utilizing man-made acaracides is still critical to keep low mite population degrees and recovering infested settlements ( Londesani & A ; Costa, 2008 ) . As respects to its far eastern comparative Apis cerena has harmoneously co-existed with the parasitic touch making a symbiotic relationship without compromising facets of the settlement evolution and single ripening ( Campion,1984 ) . Mite infestations within settlements of Apis mellifere are by far more detrimental in this peculiar bee species in comparision to others go forthing damaging effects on both immature and grownup bees ( Kraus et al, 1998 ) . However a modern-day reappraisal by Fries et Al ( 2006 ) portrays mite fortitude to prevail for up to six old ages in Nordic climes where settlement s endure high infestations, accordingly meaning that co-adaptations may perchance be between honey bees and varroa touchs ( Coffey, 2007 ) . The procedure of hematophagy implimented by the varroa touch has been matter-of-fact on both grownup and premature bees, the hemphagous activity performed by the varroa touch is a cardinal portion in phases of growth. Varroa touchs have a predilation for larvae and pupa nevertheless will use the grownups for commissariats when mite populations extremum and in absence of brood ( Coffey, 2007 ) . Mite survival rates are completley host dependant without entree to the brood immensely diminshes the likeliness of successful reproduction. Within the brood cells bee larvae and pupa are extremely vulnerable at this phase bespeaking an abundant supply of nutriment for the touch. In many instances settlements reach such a grade of infestation the full settlement will finally die without effectual intervention ( Campion, 1984 ) . Varroa transmittal to adult and immature bees The spread of touchs is chiefly through natural direct horizontal conveyance, the varroa touch will work accessible hosts by stick oning to the bee straight, accomplishing horizontal transmittal occurs by drifing of scrounging bees and drones among settlements. A important figure of touchs are consigned through robbing, where abundant resources of honey are available in adynamic settlements which are taken over by next settlements within the scrounging flight proximity ( Wilde et al, 2005 ) . Frequently stronger settlements liberate weaker settlements when there is a scarceness of nectar ( Capinera, 2008 ) . Through Direct horizontal transmittal varroa touch will attach itself to the bottom of the venters between the over lapping sections of the ( you explain ) as the honey bee is unable to make the touch, therefore doing complete effectual training unachievable ( Campion, 1984 ) . Apoteles located on the legs aid adherance to the host, shorter legs on the female touch in comparing t o the males are shorter and significant enabiling a steadfast attatchment whist easing motive power ( Rozenkranz et al, 2009 ) . Varroa mites appear to embrace two types of distal empodia pad-like constructions ( Bautz and coggins, 1992 ) . Morphology The organic structure constructions of both sexes demonstrates chiseled yet distinguishable single dimorphism, enabling the touch to accommodate to their host utilizing alone morphiological characteristics seting itself to last ( Rozenkranz et al, 2009 ) . Certain similarities of the organic structure construction are shown in both male and female varroa as there is a clear division supplying two separate parts known as the idosoma and the gnathosoma. The females dorsal and ventral sheilds are extremely sclerotised and demo a red-brown color, in comparision to the males dorsal shield demoing lame sclerotisation. Membranes situated between the dorsal and ventral shields are highly all right and lissome in construction easing rapid enlargement during the extraction of hemolymph and the formation of oocytes ( Rosenkranz et al, 2009 ) . Utiliziation of specific mouthparts known as chelicerae comprise, the conflicting sex has a chelicerae for an imperative intent that of a spermatodactyl reassigning spermatazoa into the females genatalia piece of land ( Rozenkranz et al, 2009 ) . Inevitabley the grownup male will die shortly after sexual intercourse occurs due the oral cavity parts ( chelicerae ) adapted for sperm transportation instead than feeding ( Anon, 2005 ) . Repoduction Reproduction in some steps is complex therefore holding a clear apprehension of the touchs behaviour is critical to appreciate the population kineticss ( Rozenkranz et al, 2009 ) . Its lifecycle consists of a female phoretic phase as a parasite on grownup bees and a generative phase inside the certain brood cells incorporating the larvae/pupae ( Wilkinson & A ; Smith, 2002 ) . Mites come ining the brood cell is facilitated by verticle transmittal ( Wilde et al, 2005 ) . Get downing reproduction female touchs enter the brood cells incorporating the larvae, to avoid supplanting from the cell by hygienic perceiver bees the touch will hide itself at the foundation of the cell bespeaking certain behavioral versions for endurance and successful reproduction ( Rozenkranz et al, 2009 ) . The touch will go immersed in the staying larval nutrient situated at the base of the brood cell. Entry into the cell will go on 1-2 yearss predating cell capping ( Wilkinson & A ; Smith, 2002 ) . the proced ure of oogenesis will get down followed by vitellogenesis whereby the formation of yolks and foods are deposited inside the oocyte. Approximatley 3 yearss after the brood cell is capped the fertilized female touch will put her first egg unfettilized which normally developes into a monoploid male. There are four distinguished life rhythm phases which are the egg, two eight-legged nymphal phases ( protonymph and deutonymph ) , and the grownup ( Anon, 2005 ) . Protonymphs have eight legs ( nomadic phase ) and pointed chelerae and are crystalline white in coloring material, the organic structure appears round as they do non develop the egg-shaped form until the deuteronymph phase. Both nymphal phases are divided into Mobile and an immobile pharate stage merely before the moult ( Rozenkranz et al, 2009 ) . The immobile phases are called proto- and deutochrysalis. After the protonymph moults, the touch becomes deuteronymph which resembles the grownups with a decrease in setae. The touch will one time once more shed into the concluding grownup phase. Subsequently the touchs continue to put 4-5 female eggs in 30 hr intervals. One or few of these female eggs reach adulthood, the figure depending on the development clip of the bee pupa in the cell. The length of this period strongly influences population kineticss of the touchs ( Boot et al, 1995 ) . Fig.1. The generative rhythm of the varroa touch, the Numberss along the pointer correlates to the yearss after the cell is capped ( Rozenkranz et al, 2009 ) Insect hemolymph is the fluid correspondent to blood, contained in the hemocoel pit covering the bees variety meats in bees frequently consisting a pigmentation that is green or xanthous in color ( Wigglesworth, 1939 ) . The grownup female touch novices feeding on the prepupal bee by making a lesion site on the host venters with her chelicerae and maintians this unfastened lesion throughout the hosts development as a eating site for herself and progeny ( Sammataro et al, 2010 ) . The eating site is positioned on the 5th section on the bee pupa in close propinquity to faecal accretion site ( Rozenkranz et al, 2009 ) Perforation of the pupal cuticle is vexing in the nymphal phases as the chelicerae are ductile and undeveloped, therefore it is neccessary for the grownups to transport out parental attention therefore cut downing offspring mortality rates ( Bautz and coggins, 1992 ) . For a assortment of mite species the chelicerae are used for diverse intents sucking, masticateing and injuring their hosts in order to evulse hemolymph ( Gerson et al, 2003 ) . Attainment of hemolymph during the phoretic phases of reproduction requires the touch to perforate the intersegmental membranes between the abdominal sclerotic coat shown in Fig.2. , the organic structure construction of the touch is dorsoventrally tight enabling motion in dogged infinites. Fig.2 ( Resh & A ; Carde, 2003 ) Varroa endurance rates & A ; Reproductive success Some grade of field informations collected have suggested that mites undergo really few generative rhythms, and so current theoretical accounts of mite population growing rely to a great extent on the touchs reproducing in the drone cells ( Martin and Kemp, 1997 ) . At least twice every bit many adult female progeny can be reproduced in drone cells than worker cells ( Martin and Kemp, 1997 ) . A important decrease in drone organic structure weight at outgrowth was found, even when merely one female touch had invaded a drone brood cell ( Duay et al, 2002 ) . Drone life anticipation was found to be reduced when there was multiple infestation, and merely those drones with less than two big female touchs in their brood cells survived long plenty to make sexual adulthood ( Duay, 2002 ) . Varroa mites invade drone brood cells at a higher rate than worker cells and bring forth more progeny in drone brood cells than worker cells ( Wilkinson and Smith, 2001 ) . Furthermore a lower rate of reproduction success is likely to happen if more than one touch invades the brood cell this is shown in Fig.3. ( Wilkinson and Smith, 2001 ) . Fig.3. Exposed supers demoing multiple Numberss of grownup varroa mites feeding on the immature drone larvae. ( Conrad, 2007 ) Drone ( male honey bee ) brood is discriminatory to the female varroa touch, oviposition occurs within the drone brood cells as the periods of development for drone larvae are protracted, this is extremely advantageous for the varroa mite supplying extra nutriment and helping in growing and development ( Baker, 2010 ) . However if the handiness of drone larval is diminished within the settlement, the female touch will work un-infested worker cells as a replacement ( Hooper, 2010 ) . Calderone and Kuener ( 2001 ) established that a significantly higher grade of reproduction occurs within the drone brood cells in comparsion to the worker cells ( Coffey, 2007 ) . In settlements of Apis cerana the touch reproduces about exclusivley in the drone brood cells ( Kraus et al, 1998 ) . The worker and drone brood cells differ in size, the drone brood cells are significantly larger than the worker cells ( Gullan & A ; Cranston, 1994 ) . Message and Goncalves ( 1995 ) measure the effects of Italian and Africanized worker brood combs on infestation degrees of V. destructor in Africanized and first coevals loanblend ( Italian / Africanized ) honey bee settlements. They showed that Africanized bees produced smaller worker cells ( 4.5 – 4.6 millimeter in diameter ) than Italian bees ( Apis mellifera ligustica, 4.9 – 5.1 millimeter ) , and that the smaller cells contained fewer touchs with lower reproduction. They suggested that these differences might be correlated to the size of the comb cells or to the shorter development clip ( 19 – 20 yearss versus 20 – 21 yearss for Africanized and Italian honey bees, severally ) . The latter is characteristic of the Africanized bee, which means the touchs would hold 24 – 48 hours less clip to repro duce in the capped cells. Piccirillo and De Jong ( 2003 ) sustained surveies looking at whether there were a penchant for touchs to reproduce in certain sized cells and concluded that mite infestations may be affected by comb cell size ( Taylor et al, 2008 ) . Recognition and rejection of morbid brood facilitates colony endurance, some settlements exhibit this trait more than others ( Free, 1987 ) . If nutrient resources are scarce the touch will finally decease as the brood cell is capped and there is no agency of flight ( Schmid-Hempel, 1998 ) . If the host developmental period were shorter the female touch would non hold adequate clip to develop to adulthood this is seen in the Cape Bee A.mellifere capensis. Acute differences in the touchs development period can take to significant difference in the figure of female touchs emerging ( Schmid-Hempel, 1998 ) . Treatment An effectual method of taking varroa touchs created by Wilkinson & A ; Smith ( 2002 ) advocates a important fading in mite populations can be achieved by agencies of regular uncapping and remotion of the most natural drone brood created beneath the half-brood frame see Fig.3 ( Coffey, 2007 ) . Elevated degrees of infestations transpire within the brood cells saying the importance of effectual intervention of the brood. Webster et Al. ( 2000 ) considered the touchs ability of returning to the hive, hence designed a trap on the floor forestalling touchs re-entering the comb incorporating the brood ( Onstad, 2008 ) . Restricting the varroa population growing has been modelled by engendering a Apis mellifera with a shorter post-capping clip ( PCT ) as this well reduces the development period of the touch offspring ( Wilkinson & A ; Smith, 2002 ) . It is thought that extended post-capping clip will enable rapid adulthood of the female varroa progeny, lending to higher degrees of infestati ons within the hive ( Wilkinson & A ; Smith, 2002 ) . Fig.3. A shallow half-brood frame taken from the brood chamber with recent natural drone cells created beneath ( Baker, 2010 ) Influences of temperature and environmental conditions The degree of environmental complexness has been connected with the ability of touchs to get by in a given clime, Numberss bit by bit increase at the beginning of the season ; the life style of the touch is dependent on the temperature and the humidness within the hive ( VanEngelsdorp and Meixner, 2010 ) . The variableness among the effects caused by the varroa mite infestation in different parts of the universe seems to be related to the bee races and climatic conditions for case bee races clearly has an consequence on the parasite development as African bees and their loanblends show a higher tolerance to varroas touchs in comparing to European bee species ( Strapazzon et al, 2007 ) . The tolerance of Apis mellifere to Varroa destructor seems to be related to the generative success of the female touch in worker brood cells. The figure of offspring per grownup female touch parasitizing worker brood cells is higher in European bees than in African bees Apis mellifera scutellata and t heir loanblends ( Strapazzon et al, 2007 ) . When certain conditions conditions are achieved the varroa touchs are at their optimal generative province ( VanEngelsdorp & A ; Meixner, 2010 ) . Parasites ; similar to the varroa touch ; have an increased rate of reproduction in tropical climes as brood rise uping takes topographic point throughout the full twelvemonth leting the parasites to reproduce on immature bees. The ground for this is that flowered resources are invariably available leting the parasites to increase dramatically instead than they would if brood raising is interrupted because of a temperate maritime clime ( VanEngelsdorp & A ; Meixner, 2010 ) . Phoretic touchs are capable to different mortality rates in winter and summer, and touchs emerging from the brood cells are besides capable to mortality. Subsequent to the work of Calis et Al ( 1999 ) , we presume that there is an addition of mite mortality in summer due to the loss of touchs on scrounging bees that die off from the hive ( Wilkinson & A ; Smith, 2001 ) . Deformed flying virus Prolonged eating causes physiological emphasis to the host originating from chronic wounding, the eating activity affects developing brood through the direct remotion of haemolymph, exposure to unwritten pathogens, and indirectly through the vectoring of infective bacteriums and viruses ( Sammataro, et Al, 2010 ) . Varroa touchs are effectual biological vectors of many viral diseases, significant consumption of hemolymph permits the spread of viral diseases, deformed flying virus ( DWV ) is the prevailing virus in Apis melifere, the virus found within the hive is strongly associated with parasitism. Deformed flying virus exhibits chiseled mutilating effects that are clearly seeable through observation within the settlement ( Maramorosch et al, 2007 ) . Research workers have, nevertheless, shown that V. destructor suppresses the immune system of bees, which in bend facilitates transmittal and proliferation of pathenogenic bacteriums and viruses in the bee host ( Sammattaro, 2010 ) . Varroa mites get the virus from septic bees in which the virus replicates and transmit to un-infected bees ( Martin et al, 2010 ) . Which develop morphological malformations or perish subsequent to the touchs devouring hemolymph for a conclusive period of clip. ( Maramorosch et al, 2007 ) The touch has mangling effec ts on the honey bee organic structure parts are badly deformed most frequent malformations are shorter venters, misshapen/vestigial wings shown in Fig.3 and reduced weight at outgrowth ( Bowen-Walker et Al, 1998 ) . There may besides be a little stain in the grownup Apis mellifera and a decrease in organic structure size ( Maramorosch et al, 2007 ) . Fig.4. A freshly emergent worker bee with deformed wings due to deformed flying virus ( DFD ) vectored by the parasitic touch varroa destructor ( Capinera, 2008 ) Materials & A ; Methods The survey was conducted between May and September 2010, 30 settlements incorporating European honey bees Apis Mellifere had 3 seperate interventions two of which utilizing the frost sugar pulverization technique. All 30 experimental settlements contained both worker and drone brood. The first 10 experimental bee urtications were based in the bee house at Riseholme campus in Lincoln, and the staying 20 bee urtications at 2.1 frosting sugar intervention Using the frost sugar entirely the first few supers were removed to let entree to the brood box situated at the underside of the hive, in add-on a plastic tray mensurating 50 ten 50 centimeter was placed at the underside of the hive under the brood frames. The plastic trays were smeared with crude oil jelly to potentially pin down the varroa touchs by surfacing them forestalling the touchs from re-entering the hive. For the first intervention 10 urtications were treated organically with 100 g of powdery frost sugar merely, which was applied utilizing a sugar dusting container over the top of the brood frames every bit covering the top bars of each frame and the Apis melliferas that may be possible bearers. Dusting the frames with frosting sugar efficaciously induces the Apis melliferas to prepare taking phoretic touchs in the procedure. Fakhimzadeh ( 2000 ) recommended with usage of screened underside boards may increase the efficiency of powdery sugar interventions ( Ellis et al, 20 09 ) . The varroa traps were left for 48 hours before remotion from each of the 10 urtications. Initially each trap was inspected for the presence of varroa and the figure of fallen touchs per settlement were counted and recorded. Fakhimzadeh ( 2000 ) stated that the mean mite autumn per hr was significantly greater ( P & lt ; 0.01 ) after using powdered sugar to honey bee settlements radically precipitating mite autumn ( Aliano & A ; Ellis, 2005 ) . Photo A Photo B Fig.5 Two different methods of how to use frosting sugar, exposure A the pulverization is sifted over the brood frames and exposure B the pulverization is swept over the frames to fall between ( Ellis et al, 2009 ) 2.2 frost sugar and half-brood frame For this intervention 10 urtications were treated utilizing 100 g of powdery frost sugar and. The half-brood frames per brood box incorporating the drone brood were removed, nevertheless the half-brood frames could merely be removed one time all the cells are capped which takes 21 yearss. Natural drone cells created beneath the half-brood frame were cut and removed. control ( no intervention ) The 10 control group settlements were left untreated but closely monitored throughout the summer to guarantee mite infestation degrees did non make a significant degree, accordingly on the 9/9/10 the 10 control urtications were dainty with ApiguardAÂ ® . ApiguardAÂ ® is a thyme camphor based gel which is available in aluminum trays incorporating 50 g, this is placed on the top of the brood frames, two trays of apiguard are required per hive. Thymol has been shown to hold a strong acaricidal consequence against V.destructor, environmental conditions influence gradual vaporization of the gel ( Lodesani & A ; Costa, 2008 ) . Harmonizing to Imdorf et Al ( 1995 ) merchandises incorporating thyme camphor should be applied at temperatures around 15-20AÂ °C, due to an addition in temperature the votality of the thyme camphor increases every bit good ( Lodesani & A ; Costa, 2008 ) . Warm climes consequences in rapid vaporization of volatile acaracides, thyme camphor has strong acaricidal a ctivity ( Palmeri et al, 2007 ) . Fig.6 Discussion The consequences collated from the three interventions suggests that utilizing frosting sugar pulverization is an effectual intervention to cut down the mite population degrees within the honey bee settlements, and under the control intervention touch degrees will bit by bit increase taking to high infestations of varroa. Eguaras et Al. ( 1994 ) revealed that at bantam mite population degrees, the touchs are able to reproduce more quickly within the hive. Therefore the touch may be able to counterbalance for population loss due to dusting by increasing its generative rate ( Ellis et al, 2009 ) . When the frost sugar was applied it was left for 48 hours, Fakhimzadeh ( 2000 ) checked the mite autumn 24 hours after intervention proposing that it is unknown how effectual the intervention was ( Ellis et al, 2009 ) . As the mite autumn is about instantaneous it would be more effectual to number the touch autumn after 20 proceedingss instead than go forthing it 48 hours. In drumhead dusting the bees with powdery sugar and taking the half-brood frame was found more effectual than dusting the bees entirely.

Critical Response on “One Flew Over The Cuckoo’s Nest” Essay

There have been many struggles in history between authority and those who oppose it. The most obvious and most common example is revolutions against governments. We live in a society where stability and assimilation are not just recommended, but also enforced. We have the right for civil disobedience, so long as it is non-violent and within reason. In the book, One Flew Over the Cuckoo’s Nest, R.P McMurphy, a â€Å"brawling, gambling man† enters a mental asylum in Oregon, and begins to wage war â€Å"on behalf of his fellow inmates†. However he finds himself at odds with Nurse Ratched, a strict, manipulative and methodical woman who runs the ward like a â€Å"precision-made machine†. The book follows McMurphy’s actions that constantly clash with the Nurse, and what she represents: authority. By the end of the book, there are many examples of struggles against the higher power, and it is in my opinion that the statement â€Å"when authority and indi viduals come into conflict, authority always wins out† is incorrect, because individuals do not have to win the physical conflict to win the battle of brains. From day one, the reader finds that McMurphy is out to cause trouble. Gambling is illegal in the ward, but McMurphy declares that he was sent to the institution â€Å"to bring [the inpatients] some fun an’ entertainment around the gaming table†(p. 16). He starts interrupting daily meetings, which the Nurse treats with much importance. And whenever he is reprimanded for something, he laughs. The laughing is the most important part of his self-defence, as it is the only legal way he can fight back against authority. It is a symbol of defiance, and a sign of McMurphy’s freedom. It shows that, no matter what the institution does to him, he still has his mental independence. As the reader progresses further on in the story, McMurphy makes a bet that he can â€Å"get [the Nurse’s] ‘goat'†. When he finds he has no ward-clothes (p. 79), he runs around in a towel, threatening to drop it at times, while the distressed Nurse tries, in vain, to make him get dressed. Then, the same morning, he takes bets on his accuracy about throwing butter at the clock (p. 85). McMurphy wants to watch the World Series, and takes a vote from all the saner patients. While all of them vote to watch it, the Nurse shuts the  idea down, even when McMurphy gets the majority. When airing on television (p. 114), he stops work and proceeds to turn on the television, sit down, and watch the game. When the rest of the men decide to stop work and join him, and the Nurse turns the power off, they continue to watch, just to show that her power and authority has nothing over them. This is an example of individuals fighting against authority. They might not be successful in the real world (having to wear clothes, not being able to watch the baseball game), but inside they’re freer than they’ve ever been before. Being downtrodden and strict by the Nurse forced them to become less Things begin to grow bigger and more important as the story progresses. McMurphy realizes that his release is dependent on his good behavior, and tones down his obnoxious acts. However, he still finds that Nurse Ratched is going to keep him in the hospital for as long as she wants. He tries to be subdued, and in doing so, another rebellious inmate called Cheswick, who had tried very hard to be like McMurphy, kills himself, because he thinks that McMurphy has been defeated (p. 136). Nurse Ratched sees the change in McMurphy, and to gain total control of the ward, she demands penance for the insubordination during the World Series. McMurphy smiles and nods, but destroys the glass that separates the nurses’ room from the ward, to show his true feelings (p. 155). He excuses himself, saying that the window was â€Å"so spick an’ span [that he] completely forgot it was there†. This shows how he is standing up to authority, and while he doesn’t change anything in the real world, it shows the inmates and himself that inside they are free. Part III describes McMurphy’s fishing expedition. He takes the men on an excursion on a fishing boat, much against the Nurse’s wishes, but by tricking the doctor to come along, he succeeds. While there is not much about Nurse Ratched in that part, Chief Bromden, the narrator of the story, notices that the Combine is working on the outside too – with commuters and houses and children (p. 186). He had been in the ward for about 20 years, and a lot had probably passed since he was younger. However, this glimpse into society makes them realize that they (as patients) aren’t as monotonous as this, and they can be more free than they are already. Within a week of the trip, Nurse Ratched is ready with her new plan. She tries to show McMurphy as a con man, stealing and wining money from all the patients. But she is shocked to discover that all the patients were happy to lose that money, as they enjoyed themselves, and weren’t using it for anything else anyway. After a few more instances of insurgence (McMurphy and Bromden’s fight with the staff {p. 215}; continuous interruptions to ward procedures {p. 229}), the final insurrection came: McMurphy’s party. McMurphy organizes for two of his â€Å"friends† to come to the ward for a party that would also serve as his breakout. After a great night, everyone falls asleep, and in the morning, the day-staff came before anyone can wake up in time. After searching for Billy Bibbit, and finding him unashamed of his actions the previous night, the Nurse gives him a guilt trip, threatening to tell his mother, and then locking him in the ward’s doctor’s room. Billy commits suicide, and the Nurse tries to blame it on McMurphy’s lack of respect for authority. Realising that any chances of surviving are ruined, and that his battle with authority is now at it’s final stage, McMurphy sacrifices himself (and consequently his mental-independence) by attacking Nurse Ratched, exposing her as a vulnerable woman, and destroying any sense of authority and control she had left over the patients. This is the final action between two desperate factions: the authority and the autonomy. The showdown ends with McMurphy being captured, but because the other patients see the nurse as a woman, and not as the dominant Nurse, she can never have the same control over them as she had previously had. McMurphy is lobotomized, but before the ward can see him in his vegetable-like state, Chief Bromden smothers him with a pillow, and then breaks down a wall to freedom. The patients never get to see McMurphy as a vegetable, so their last memory of him alive is his attack on the Nurse. McMurphy is remembered as a symbol of resistance, and as a hero against the authority that had cowed the patients for so long. I believe that McMurphy shows the reader that while the authority may be able to make you conform, you can still remain free inside, which is more important than anything else on earth. Because it is against national  regulations to take away freedom, and as long as you have your sanity and your mental independence, nothing can beat you.

Malnutrition essay essays

Malnutrition essay essays a) Nutrition is perhaps the most important factor, which affects the health of a person. The body needs a balanced amount of nutrients and energy for its survival and is essential for good health. A balanced diet is needed and it takes into account six different food components which are proteins, fats, carbohydrates, vitamins, minerals, fibres and water. The needs may depend on your gender, your age, your life type, you health conditions and so on. Intakes of energy and nutrients below or in excess of needs for a prolonged period of time can adversely affect health. Malnutrition is a term which covers problems of both under nutrition and over nutrition. b) Malnutrition and Social conditions Malnutrition does not only arise because of insufficient or too much nutrient intake. The problem may also occur because of the society where for example there is a population growth which may lead to insufficient food supply for part of the population. During war time, a similar situation is possible. But these are not the only ways malnutrition can occur in social conditions; teenage girls often have a problem with their body and go on diets and become either anorexic or bulimic or even both. This is a serious case nowadays since the young part of the population is deeply involved with it and serious troubles are caused. It may lead to psychological problems. Malnutrition and Economical conditions Malnutrition is also a cause of a poor economy where people do not have the money to buy food and because of that end up having an unbalanced diet. The real problem is money. Food is available, but people can't afford it. We need real development and income-generating projects. Poor people live on the basic commodities such as bread, tea, sugar and rice. Vegetables and meat are too expensive for them, assistant to the secretary general of the Ministry of Agriculture, Salim Akour, told the Jordan Times at the si ...

Review My LinkedIn e-book on Amazon.com - And Win!

Review My LinkedIn e-book on Amazon.com - And Win! My e-book, LinkedIn Power Tune-Up, has been very popular for a long time in its current pdf format. It has now been renamed and repackaged as How to Write a KILLER LinkedIn Profile   and 18 Common Mistakes to Avoid now available in Kindle format from Amazon.com! I would be thrilled if you would purchase the book and encourage your friends to do so as well! And I have an even more pressing request. Many of you have already read my book. I would be most appreciative if you would take five minutes to write a review and post it on Amazon. Post a Review Here. As a special incentive, when you send me a link to your review, your name will be entered into a bi-annual drawing for a $50 Amazon gift card! You will also be entered into my monthly drawing to win Mary Elizabeth Bradfords Job Search Success System (winner of a 2011 CDI Career Innovator Award and a $97 value check it out here). My publishers tell me that good reviews are the key to success when it comes to selling e-books on Amazon. So Im hoping you will jump in and add your voice to the community of people who have found value in what I offer. I want as many people as possible to have access to the essential information in How to Write a KILLER LinkedIn Profile so that they, like you, can find success in their LinkedIn networking efforts. If you havent read my book yet, please consider purchasing it on Amazon   or just sign up for my e-list to get the pdf preview for FREE! Questions or comments on my book? Please post in the comments! And thanks in advance for spreading the word about the value of How to Write a KILLER LinkedIn Profile. Category:Archived ArticlesBy Brenda BernsteinFebruary 27, 2012 2 Comments Jestine says: December 16, 2013 at 11:37 am Howdy! I realize this is kind of off-topic however I had to ask. Does operating a well-established website such as yours take a lot of work? I am completely new to writing a blog however I do write in my journal on a daily basis. Id like to start a blog so I will be able to share my own experience and thoughts online. Please let me know if you have any kind of suggestions or tips for new aspiring bloggers. Thankyou! Feel free to surf to my page :: seo (Jestine) Log in to Reply The Essay Expert says: December 17, 2013 at 8:27 am Hi Jestine, my advice would be to put on your seatbelt! Yes, maintaining a blog in the long term takes a lot of work. If you want to build a significant list of followers, you will probably need to create a product or program to give away in exchange for signing up for your blog. And youll need to create unique content on a consistent basis. Of course if you are writing the blog as a self-expression and you are not looking to build a large audience, that makes things a lot easier! Log in to Reply

Construction Cost Control & Management Coursework

Construction Cost Control & Management - Coursework Example Activity Duration in days Earliest start time Latest start time Total float AB 5 0 0 0 BC 5 5 6 1 CD 7 11 11 0 CE 5 11 11 0 DF 4 18 18 0 FG 5 22 22 0 FH 5 22 22 0 FI 4 20 22 2 FJ 7 22 22 0 JK 11 29 29 0 KL 6 40 40 0 KM 8 40 40 0 MN 5 48 48 0 LO 7 46 46 0 OP 6 53 53 0 PQ 3 59 59 0 2 (a) How the Contract Sum can be adjusted in accordance with the JCT form of contract JCT means Joint Contracts Tribunal, the bylaw applied to contractors and architects in fulfillment of contract conditions. According to Article 2 of the JCT contract forms, the contractor is given an option of adjusting the contract sum as per the agreement in the contract form. The sum of money in the form is exclusive of VAT, meaning that, the payment of VAT can be added to the sum if necessary. The extent to which it affects the contractor depends on his or her ability to reclaim the VAT money. According to Clause 5.2, the contractor can reclaim the contract sum in regard to work and labor involved in the contract (Neil , Baylis, 1999). The fact that the economy does not remain constant might bring a lot of complications in the contract. Changes in the value of currency and inflation are unpredictable and, therefore; one side of the parties involved might end up losing while the other one gains substantially. It is due to this reasons that certain formulas are provided to calculate the fluctuations. Although the contracts are based on fixed prices, adjustments are done in regard to changes in levies, taxes and duties imposed to the contract materials, tools, equipments and machineries. However, careful drafting and contract sum analysis must be done to facilitate effective amendment and adjustments when the... In conclusion of the research, the PERT chart has been critically used to schedule, organize, and coordinate the tasks in this project. It has effectively ascertained the expected time of the project for effective planning and accountability of time and estimation of resources and cost. From the analysis, the pessimistic, normal and optimistic time were estimated. This was critical in showing the various activities keeping in mind their dependence to each other and particular independence. From the analysis with help of the PERT diagram, the critical path procedure shows that the estimated longest time to complete the project will be 63 days. The NPV of projects X and Y were found to be 20.60 and 1041.90 respectively. The excavator used during the project should not be more than 5 years old, this for efficiency purposes and minimization of loss. With respect financial analysis, the tender documents of the contracting organization ought not to be complicated. The standard nature of th e documents will ascertain the value of the credit and cash flow of the contract period. The currency of operation is also critical in the sense conversion rate; therefore if contractor and employer are working on different currencies, risk measures should be taken into account prior to tendering and signing of contract. Consequently, issues prompting increment of project value have been discussed and shown clearly how the contractor can claim for additional cash. This is imperative for loss minimization in the process of project implementation.

Literature Review Essay Example | Topics and Well Written Essays - 3000 words

Literature Review - Essay Example The public sector commercial banks are again divided into three groups – the State Bank group, other nationalized banks and the regional rural banks. As competition in the Indian banking sector has increased due to deregulation and dilution of government ownership in PSBs, opening up of the banking sector to the private banks and foreign banks, competition has intensified. The banking sector is no more limited to accepting deposits from the public and giving out to loans to public. They now provide innovative service with innovative style. ATMs, credit cards and internet banking have changed the way banks offer services. Banks have added other services such as bankassurances, money transfers, and NRI services (Mittal & Mittal, 2009) The marketing of services is different from marketing of products because services are intangible, heterogeneous, perishable and inseparable. Services cannot be patented, displayed or communicated (Zeithami & Bitner, 2000). Customer satisfaction in the services industry depends on employees’ actions (Douglas & Connor, 2003). How the service is delivered and how the service delivery process is perceived, holds importance in services marketing. The physical evidence in the service setting is extremely important, as according to Kotler, the place where service is bought is one of the most significant features (Hightower, Brady and Baker, 2002). Hence, intangible cues like the physical environment, the design, the landscape, the surroundings, the layout, the dà ©cor and the parking facilities – all create an impression on the five senses and determine how the service is perceived (Brunswick, n.d). In a bank setting, these act as interaction facilitator, thereby increasing performance. Thus, in services marketing the 4 Ps extend to seven Ps to include people, process and the physical evidence. When the service exceeds customer expectations,